Role Overview
The Growth Marketing Lead will drive B2B client acquisition through targeted, measurable marketing campaigns, working closely with the COO / Growth Lead, Sales, creative resources, and external providers.
What You Will Do
The role will focus on identifying the right audiences, developing effective acquisition strategies, sourcing and qualifying prospects, and turning marketing opportunities into qualified leads for the Sales pipeline.
Why It Might Be a Fit
The ideal candidate combines strategic thinking with hands-on execution and is comfortable using data and experimentation to continuously improve targeting, messaging, channels, and conversion.
Requirements
- Proven experience building, launching, and improving B2B lead-generation or growth marketing campaigns
- Strong understanding of B2B marketing funnels, prospect sourcing, conversion, and lead qualification
- Experience turning market insights and hypotheses into actionable campaigns and measurable tests
- Working knowledge of LinkedIn, paid search, email marketing, and organic content strategies
- Experience researching target markets, identifying prospects, and building quality prospect lists
- Strong analytical skills and the ability to use campaign data to make informed decisions
- Strong project management and follow-through, with the ability to move initiatives from strategy to execution
- Ability to coordinate effectively with Sales, creative teams, internal stakeholders, and external providers
- Curiosity, initiative, sound judgment, and a continuous-improvement mindset
- Strong communication skills and the ability to present findings and recommendations clearly
To apply for this job please visit uassistsus.applytojob.com.
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