Role Overview
The Director of Marketing Analytics will serve as the analytical point of contact for the Partnership Marketing team, translating data assets and models into actionable marketing strategies to drive measurable business outcomes.
What You Will Do
The role will involve leading analytical support for campaign planning, targeting, and optimization, as well as applying customer lifecycle analytics to support marketing strategies.
Why It Might Be a Fit
The ideal candidate will have a strong background in marketing analytics, data science, and test-and-learn design, with experience in financial services, credit card, or consumer lending marketing analytics.
Requirements
- Bachelor’s degree required; Master’s degree preferred in Statistics, Mathematics, Economics, Data Science, Marketing Analytics, or a related quantitative field
- Minimum of 7+ years of experience in marketing analytics, data science, or a related analytical role
- Proven experience in financial services, credit card, or consumer lending marketing analytics strongly preferred
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Time Off Programs
- Health Savings Account (HSA)/Dependent Care
- Employee Banking
- Growth Opportunities
- Tuition Assistance
- Short-Term/Long-Term Disability Insurance
To apply for this job please visit firstnational.wd12.myworkdayjobs.com.

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