Marketing Manager

Role Overview

The Marketing Manager supports the execution of UCPro’s integrated marketing, communications, and audience engagement strategy in support of professional, executive, and lifelong learning programs.

What You Will Do

Executes integrated campaigns across paid, owned, earned, email, digital, and partner channels to drive enrollment, engagement, and brand visibility across UCPro’s portfolio of professional and executive education programs.

Why It Might Be a Fit

The ideal candidate will have a background in higher education, executive education, lifelong learning, or mission-driven organizations, and experience with integrated digital marketing campaigns and audience engagement strategies.

Requirements

• College or university degree in a related field
• 2-5 years of work experience in a related job discipline
• Knowledge and skills developed through experience in a related job discipline
• Master’s degree
• Background in higher education, executive education, lifelong learning, or mission-driven organizations
• Experience with integrated digital marketing campaigns and audience engagement strategies
• Familiarity with email marketing, CRM systems, marketing automation platforms, and analytics tools
• Creating digital content across formats, including email, video, web, and social media
• Familiarity with AI-enabled content tools and emerging marketing technologies
• Managing multiple priorities and cross-functional projects

Benefits

• Dental insurance
• Vision insurance
• Paid time off
• Retirement benefits
• Health benefits