Organic Growth Lead

Role Overview

The Organic Growth Lead will own the organic acquisition strategy to grow traffic and signups from search, AI answer engines, and community channels. They will plan, write, and optimize SEO/AEO content across Venn’s product areas and keep existing pages fresh and ranking.

What You Will Do

The Organic Growth Lead will own AEO software (Airops) workflows for content creation, refresh, and optimization, grow Venn’s visibility in AI search through content structure, schema, and third-party mentions, and run website and landing page tests to improve conversion from organic traffic to signups.

Why It Might Be a Fit

The ideal candidate will have 3+ years of experience in SEO, content marketing, or organic growth roles, a strong track record growing organic traffic and signups, and excellent writing and editing skills.

Requirements

• 3+ years of experience in SEO, content marketing, or organic growth roles (B2B SaaS or fintech preferred)
• Strong track record growing organic traffic and signups, not just rankings
• Excellent writing and editing skills, with the ability to make complex financial topics clear and useful
• Hands-on experience with SEO/AEO tools such as Ahrefs or Semrush, Google Search Console, Airops/Profound, and GA4
• Strong curiosity about AI search and how it’s changing the way businesses discover products
• Comfort using dashboards and data to make decisions and drive the strategy forward for the growth team
• Experience with YouTube and you are comfortable putting your face in front of the camera
• Excellent cross-functional collaboration skills, especially with product marketing, design, and growth teams

Benefits

• Healthy equity ownership
• Comprehensive coverage of medical, dental, and vision insurance
• Opportunity to shape the future of business banking in Canada and beyond