CRM Growth Specialist

Role Overview

The CRM Growth Specialist will plan and execute CRM strategies focused on registration, activation, engagement, rescue, and recollection. They will work in partnership with Data, Product, Operations, CS, Commercial, and Marketing to transform data and learnings into practical recommendations for campaign evolution.

What You Will Do

The CRM Growth Specialist will be responsible for creating communication rules, developing multi-channel campaigns, building segmentations, monitoring conversion funnels, analyzing campaign results, and proposing A/B testing.

Why It Might Be a Fit

The ideal candidate will have experience in CRM, Growth, Lifecycle Marketing, Marketing Automation, or related areas, and will be able to interpret funnels, conversion rates, and user behavior. They will also have knowledge of segmentation of bases and construction of journeys, and experience with campaigns in channels such as push, WhatsApp, email, and SMS.

Requirements

• Experience in CRM, Growth, Lifecycle Marketing, Marketing Automation, or related areas.
• Analytical profile, oriented to numbers and performance.
• Ability to interpret funnels, conversion rates, and user behavior.
• Knowledge of segmentation of bases and construction of journeys.
• Experience with campaigns in channels such as push, WhatsApp, email, and SMS.
• Good writing for objective, clear, and conversion-oriented communications.
• Organization to handle calendar, recurring demands, and multiple clients/campaigns.
• Ability to transform data into hypotheses, tests, and action plans.
• Critical vision to identify opportunities for improvement in journeys and messages.
• Facility of relationship with technical areas, data, product, and business areas.

Benefits

• Health and dental plan Sul America.
• Life insurance Sul America.
• Psychological attendance – Access to a platform with psychologists.
• Massage in the office – A moment of relaxation in your day.
• Relaxation room – To recharge your energies.
• Total Pass – Access to gyms and physical activities.
• Fruits in the office – For a healthy snack during the working hours.
• Meal voucher or flexible feeding – R$43.64 per day.
• Creche assistance – For children up to 6 years.
• VT, parking, or shuttle – Guaranteed mobility.
• QultureRocks – Performance management and development platform.
• Education assistance – From 12 months of company, we invest in your learning.
• Birth kit – A special care for new dads and moms.
• Internal events and engagement actions – Celebrations and relaxation moments with the team.
• Exclusive benefits on commemorative dates – Because each special moment deserves to be celebrated!