Senior Marketing Manager

Role Overview

The Senior Marketing Manager will provide strategic commercial leadership for new and complex prescription medicines from pre-launch through launch and in-market growth. The role will translate science, customer and patient insight, NHS dynamics, market access considerations, competitive intelligence and business objectives into a clear UK strategy and executable launch plan.

What You Will Do

The Senior Marketing Manager will own the UK commercial strategy and long-term brand plan for assigned prescription assets, lead end-to-end pre-launch and launch planning, and develop a deep understanding of the disease area, patient journey, treatment pathway, prescribing environment, HCP needs and NHS priorities.

Why It Might Be a Fit

The successful candidate will be a strategic thinker who is comfortable operating with ambiguity, challenging assumptions and leading cross-functional teams to make clear choices and deliver successful, compliant launches.

Requirements

• Significant pharmaceutical marketing/commercial experience within prescription medicines
• Exceptional strategic thinking and commercial judgement
• Strong understanding of the UK prescription medicines environment
• Proven ability to lead through influence, align cross-functional teams and engage senior stakeholders effectively
• Strong capability in customer insight, segmentation, positioning, competitive intelligence, forecasting, business cases, performance analytics and omnichannel marketing
• Strong external stakeholder engagement capability within a highly regulated prescription medicines environment
• Excellent communication, influencing and presentation skills
• Bachelor’s degree or equivalent in a relevant discipline; ABPI qualification or commitment to achieve it within an agreed timeframe

Benefits

• Competitive salaries
• Benefits and an inclusive environment
• Top Employer Accreditation
• Competitive compensation package inclusive of annual discretionary bonus
• Focus on career progression with growth and development opportunities
• Hybrid work model
• Emphasis on Health & Wellness programmes
• 100% paid medical insurance and Employee Assistance Programme
• Life cover
• Excellent employer-matched pension scheme with Viatris contributing up to 11%
• 2 paid volunteer days per year