Senior Marketing Manager

Role Overview

The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives.

What You Will Do

Lead end to end merchant campaigns, identify and activate strategic partners, oversee creative development and media planning, and optimize performance using data driven insights.

Why It Might Be a Fit

This role requires digital fluency, including the ability to work with emerging technologies such as Generative AI tools, and offers opportunities to create impact at scale and grow skills.

Requirements

• 8 or more years of relevant work experience
• Bachelor’s degree or Advanced Degree (e.g. Masters, MBA, JD, MD)
• Experience in developing marketing strategies and programs
• Experience in product life cycle planning and technical product development
• Experience in defining and implementing promotional activities
• Experience in coordinating cross-functional teams for marketing initiatives
• Experience in assessing market potential and identifying growth opportunities