Senior Marketing Manager

Role Overview

The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches.

What You Will Do

Develop marketing objectives, strategies, and programs to support business and brand goals. Participate in the creation and execution of company marketing programs, including product life cycle planning and technical product development. Define and implement promotional activities and product launches across multiple channels.

Why It Might Be a Fit

The ideal candidate will have experience in developing marketing strategies and programs, product life cycle planning, technical product development, and cross-functional team coordination. The role requires digital fluency, including the ability to work with emerging technologies such as Generative AI tools.

Requirements

• 8 or more years of relevant work experience with a bachelor’s degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.
• Experience in assessing market potential and identifying growth opportunities.
• Experience in leading marketing communications and creative development.
• Experience in developing and implementing multiple channel programs.
• Experience in technical sales support and product advertising.
• Experience in developing company market requirements for specific products or product lines.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program