Marketing Manager, Distribution and CRM

Role Overview

Develop distribution marketing plans, manage integrated campaigns, and contribute to go-to-market planning. Use digital marketing, data, AI, and marketing technology to improve campaign performance. Apply agreed measurement approaches and report on marketing activity.

What You Will Do

Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation. Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints.

Why It Might Be a Fit

Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working. Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities.

Requirements

• Bachelor’s degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
• Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
• Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
• Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
• Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.
• Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.
• Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.
• Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.

Benefits

• Medical, Dental and Vision
• 401(k) with company match
• Company paid Life, AD&D Short and Long term disability insurance
• Generous PTO, Holidays and Summer Fridays
• 100% paid parental leave
• Wellness Resources