Role Overview
As a Marketing Automation CX Strategist, you will be accountable for the effectiveness of interactions delivered by the WEX marketing automation programs. You will partner with Marketing Automation Engineering talent, and teams across the business to deliver experiences that drive growth and high customer satisfaction.
What You Will Do
Your duties will include strategy, subject matter leadership, collaboration, content creation, personalization, data analysis, CRO, and project management.
Why It Might Be a Fit
You will be working with highly abstract concepts and incomplete information, using sound business judgment to provide actionable recommendations to cross-functional teams internally.
Requirements
- Bachelor’s degree in marketing, business, or a related field
- Proven experience in marketing automation and personalization development
- Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely)
- Analytical and problem-solving skills
- Excellent written and verbal communication skills
- Experience building and segmenting audiences
- Ability to work with highly abstract concepts and incomplete information
- Direct experience with generative AI
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid holidays
- Retirement plan
- Learning budget
- Parental leave
- Wellness program
- Visa sponsorship available
- Relocation assistance
To apply for this job please visit wexinc.wd5.myworkdayjobs.com.
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