Senior Marketing Manager

• Responsible to build, plan and implement a comprehensive digital marketing strategy and roadmap.
• Lead Strategic planning and execution of marketing calendar for the company with annual / seasonal / monthly timelines.
• Plan and execute all digital marketing including SEO, SEM, email campaign, social media etc.
• Manage the marketing budget, measure effectiveness of campaigns, gain insights, track ROIs and assess against KPIs.
• Build improve our social media presence while managing the company s social media accounts.
• Design and manage online marketing content.
• Work closely with Business teams to develop the Company’s Marketing Events strategy and implementation. This will include onsite online conferences, CME programs and webinars.
• Work closely with Business teams to design marketing campaigns from concept to execution to drive lead generation and utilization targets.
• Optimize the different marketing channels and user funnels and drive conversions.
• Stay up to date with the latest technology trends and best practices in the space.
• Research competition, investigate benchmarks and provide suggestions for continuous improvement.
• Drive user growth: Demonstrate ability to scale transactions and products digitally.

Requirements for the role:

• Education University degree (bachelor’s, master’s) in any discipline; An MBA degree is and prior experience with Health Tech / health care organization is preferred
• 4 + years of experience in Digital Marketing including experience in developing and implementing social marketing initiatives, designing executing marketing campaigns and meeting ambitious lead generation targets.
• Solid knowledge of online marketing tools including web-analytics tools and best practices
• Hands-on approach with the ability to proactively collaborate with internal stakeholders and work in a fast-paced and high-growth work environment
• Critical thinker with creative problem-solving skills

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