Product Marketing Assistant/Manager (Menu)

• Lead menu and product development initiatives aligned with brand direction and market trends.

• Identify emerging food and consumer trends to support product innovation and menu strategy.

• Develop product concepts, positioning, and launch strategies for LTO and seasonal campaigns.

• Coordinate cross-functionally with Culinary, Operations, and SCM teams to ensure smooth product launches.

• Manage menu pricing strategy, profitability review, and competitive market analysis.

• Manage end-to-end product launch preparation, including timelines, SOP readiness, training coordination, and communication materials.

• Monitor guest feedback, sales performance, and market response to optimize product performance.

Requirements:

• 5 – 8 years of experience in F&B or lifestylebrands.

• Strong understanding of menu positioning, pricing strategy, and product profitability.

• Experience in seasonal campaigns, limited-time offers (LTOs), and menu/product innovation projects

• Passion for food culture, hospitality, and brand storytelling.

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