Partner Marketing Manager

1. Support creation and refinement of partner marketing strategies for ecosystem partners, ensuring alignment with global and regional business priorities. Adapt strategies to local market nuances and business objectives.
2. Launch and manage marketing programs with and through partners, including co-marketing campaigns, enablement initiatives, events, and digital marketing activities tailored for each region. Ensure seamless execution and alignment with both global and regional teams.
3. Collect, consolidate, and analyze data from multiple sources (internal and partner-provided) to assess the effectiveness of partner marketing initiatives. Translate complex data sets into actionable insights, identifying trends, opportunities, and areas for improvement. Develop and maintain robust reporting mechanisms to track KPIs, ROI, and program impact, providing regular updates and recommendations to stakeholders.
4. Act as a liaison between partners and internal teams (sales, product, regional marketing, legal, communications) to ensure seamless execution and alignment on objectives
5. Support development and delivery of marketing collateral, tools, and training to equip partners with resources needed to effectively articulate value proposition.
6. Stay updated on industry trends, competitive landscape, and partner ecosystem developments within the monetization product, across all relevant markets.
7. Proven ability to learn, adopt, and apply AI tools and technologies to marketing. Proactive in exploring new AI solutions for enhanced effectiveness, automation, and innovation. Comfortable experimenting with generative AI, automation platforms, and data-driven tools. Strong curiosity, growth mindset, and openness to continuous AI upskilling.

Requirements:

1. 7+ years in marketing, partner marketing, channel marketing, or alliances marketing, ideally in a B2B technology environment. Proven success in executing marketing strategies and campaigns.
2. Demonstrated experience working with partners in multiple regions, understanding local business practices, culture, and regulatory environments across APAC
3. Solid understanding of digital advertising platforms, preferably Ads, and experience supporting partner marketing initiatives.
4. Strong program management skills, including the ability to plan, execute, and oversee multiple projects, coordinate stakeholders, manage timelines and resources, and deliver results in a fast-paced environment. Excellent written and verbal communication skills. Metrics-driven marketing approach combined with strong analytical skills.
5. Experience in creating compelling marketing content and enablement materials for partner-facing initiatives.
6. Proven ability to work effectively across complex organizations and influence stakeholders at all levels, both internally and externally with partners.
7. Proficiency in AI tools and techniques to automate tasks and enhance program management efficiency. Experience using data to drive marketing decisions and measure impact, including the ability to consolidate data and synthesize insights for strategic pivots.

Tagged as: Data Analysis