- Strong strategic planning and leadership skills
- Familiarity with marketing automation, analytics, and CRM platforms
- Comfort using AI-assisted campaign planning and analytics tools
- Develops and leads marketing campaigns and initiatives
- Sets marketing goals and budgets aligned with business objectives
- Monitors campaign performance and adjusts strategy as needed
- Uses AI-assisted campaign planning tools to accelerate strategy development
- Applies AI-powered analytics to optimize budget allocation across channels
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