Brand & Marketing Manager

About KLARRA

KLARRA is a Singapore-based contemporary fashion and lifestyle brand, known for its modern, refined and timeless approach to style. As we continue to grow our presence across fashion, retail and lifestyle, we are looking for a creative, resourceful and driven Brand & Marketing Manager to join our team.

This role is ideal for someone who has a strong eye for aesthetics, enjoys developing fresh ideas, is confident in building relationships and takes ownership of bringing marketing initiatives to life.

You will play a key role in shaping how KLARRA communicates, engages with its community and builds brand desirability across digital and offline touchpoints.

Key Responsibilities

1. Brand Strategy & Creative Marketing

• Develop and execute marketing strategies that strengthen KLARRA’s brand positioning, awareness and customer engagement.

• Conceptualise fresh and thoughtful marketing ideas aligned with the brand’s identity and aesthetic.

• Lead the creative direction and storytelling for new collection launches, seasonal campaigns and brand initiatives.

• Identify opportunities to create excitement and meaningful conversations around the brand.

• Translate ideas into actionable marketing plans with clear timelines, deliverables and objectives.

• Maintain consistency in brand messaging, visual identity and tone of voice across all marketing channels.

2. Social Media & Content Strategy

• Own and manage the overall social media content calendar, ensuring a consistent and engaging presence.

• Independently conceptualise content ideas for Instagram posts, stories, reels and other relevant platforms.

• Develop creative briefs, storytelling angles and content direction for the in-house creative marketing team member.

• Write compelling and refined copy for social media captions, campaigns, newsletters and other brand communications.

• Work closely with the creative marketing team member to plan and coordinate content shoots, including visual references, shot lists and production schedules.

• Oversee content scheduling and publishing, ensuring timely delivery and maintaining the brand’s visual standards.

• Review social media performance and identify opportunities to improve engagement, reach and content effectiveness.

3. Public Relations, KOL & Influencer Marketing

• Develop and execute public relations and influencer marketing strategies to strengthen brand awareness and desirability.

• Build and maintain relationships with relevant media, editors, stylists, influencers, KOLs and industry partners.

• Independently identify, approach and engage suitable KOLs and content creators who align with KLARRA’s brand identity.

• Conceptualise and manage creative influencer seeding campaigns, gifting initiatives and collaborative content opportunities.

• Negotiate partnership terms, deliverables and budgets to ensure meaningful brand exposure and value.

• Develop press materials, media pitches and brand announcements for collection launches and key milestones.

• Track and evaluate the effectiveness of public relations placements, influencer partnerships and seeding initiatives.

• Coordinate with external public relations agencies and partners for selected larger campaigns when required.

4. Brand Partnerships & Collaborations

• Proactively identify and develop strategic partnerships with complementary fashion, beauty, lifestyle and hospitality brands.

• Conceptualise fresh collaboration opportunities, brand activations and community-building initiatives.

• Lead outreach, proposals, discussions and negotiations with potential partners.

• Manage partnership execution from initial ideation through to launch, ensuring alignment with the brand’s positioning and objectives.

• Explore new opportunities to expand KLARRA’s reach and introduce the brand to relevant audiences.

5. Campaigns, Events & Brand Activations

• Plan and coordinate marketing campaigns for new collections, retail initiatives, KLARRA Cafe and key brand moments.

• Conceptualise launch experiences, intimate events, media previews and customer engagement initiatives.

• Manage project timelines, budgets, vendor coordination and execution.

• Collaborate with internal teams and external partners to ensure smooth campaign delivery.

• Identify thoughtful and innovative ways to create excitement and publicity around product launches and special initiatives.

6. CRM, Customer Engagement & Brand Growth

• Develop initiatives to strengthen customer loyalty, repeat purchases and long-term brand engagement.

• Support the development, launch and ongoing marketing of KLARRA’s customer loyalty programme.

• Plan customer engagement campaigns, email newsletters and targeted communications.

• Identify opportunities to grow the brand’s community across existing and potential markets.

• Monitor key marketing performance indicators and provide actionable recommendations for improvement.

7. Marketing Planning & Coordination

• Develop and maintain a structured monthly and quarterly marketing calendar.

• Independently manage priorities, timelines and deliverables across ongoing campaigns and initiatives.

• Work closely with the founder, creative marketing team member, design team and retail teams to ensure alignment.

• Oversee marketing budgets and manage external vendors where necessary.

• Provide regular updates on marketing progress, performance, upcoming initiatives and opportunities.

• Take ownership of projects from conceptualisation through to execution, with minimal day-to-day supervision.

Requirements

• Minimum 5 years of relevant experience in brand marketing, creative marketing, public relations or related fields, preferably within fashion, beauty, lifestyle or premium retail.

• Strong creative thinking and the ability to independently develop compelling marketing ideas.

• Excellent written and verbal communication skills, with a strong command of English and a flair for refined brand storytelling.

• Proven experience in influencer marketing, public relations outreach, partnerships and negotiations.

• Strong understanding of social media content strategy, particularly Instagram.

• A keen eye for aesthetics, photography, visual storytelling and contemporary fashion.

• Experience managing marketing campaigns, timelines and multiple projects independently.

• Resourceful, organised, proactive and comfortable taking initiative.

• Strong interpersonal skills and the confidence to build and maintain external relationships.

• Basic proficiency in Canva or Adobe Creative Suite is an advantage.

• Experience with email marketing, CRM and customer loyalty initiatives is an advantage.

Who We’re Looking For

We are looking for someone who brings ideas to the table, enjoys creating meaningful brand experiences and has the initiative to turn opportunities into results.

You should be equally comfortable conceptualising a collection launch, developing a social media content plan, approaching potential collaborators and coordinating the details that bring a campaign together.

Above all, we value creativity, good judgement, ownership, attention to detail and a genuine appreciation for KLARRA’s brand identity.

How to Apply

If you enjoy building brands, developing creative ideas and creating meaningful connections, we would love to hear from you.

Please send your resume, portfolio or examples of relevant campaigns, expected salary and earliest available start date to [email protected] with the subject Application – Brand & Marketing Manager.