Marketing Manager

Curos and Learning Point are part of a family-founded education group running after-school care and English enrichment centres across Singapore. We’re looking for a Marketing Lead / Manager to own our growth — driving leads, managing a small team, and working closely with department heads to make sure what we market is something we can genuinely over-deliver on.

What you’ll be doing:

Own the end-to-end lead pipeline across paid, organic, and referral channels

Plan and optimise Meta and Google Ads campaigns with a focus on cost-per-lead and conversion quality

Set monthly lead targets by centre and programme, reporting performance to the management team

Own the quarterly marketing roadmap, aligned to key enrolment seasons (e.g., P1 registration, school holidays)

Work closely with department heads (e.g., Head of English) to ensure messaging reflects what the programme genuinely delivers

Partner with Centre Leads to ground campaigns in on-the-ground realities — capacity, programme calendars, and enrolment targets

Oversee the content calendar across Instagram, Facebook, TikTok, website, and EDM

Review and approve all collateral before publication — social content, flyers, email campaigns, and listings

Own and manage the marketing budget; track spend and report ROI to leadership

Lead and develop a team of 3–4 marketers

Manage external vendors and agencies — briefs, timelines, and costs

Present strategy and recommendations to the management team on a regular cadence

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field

At least 5 years of marketing experience, with at least 2 years in a lead or managerial capacity

Proven track record in lead generation and performance marketing — able to point to campaigns run and results driven

Hands-on experience with Meta Ads Manager and Google Ads; comfortable with analytics dashboards and drawing actionable insights

Experience working cross-functionally with non-marketing stakeholders to align campaigns with business objectives

Comfortable owning a budget and reporting ROI to leadership

Experience managing or mentoring a small team

Strong project management and communication skills — able to balance strategy with hands-on execution

Familiarity with EDM platforms, Canva, and CRM/lead tracking tools is advantageous

Background in education or consumer services is a plus, but not required

We regret to inform that only shortlisted candidates will be contacted.

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Tagged as: Pipeline Management, Project Management