Responsibilities:
1、Marketing (primary anchor)
- Coordinate and support end-to-end campaign execution across incubation markets — adapting regional marketing frameworks to each market’s audience behavior, language, and platform mix.
- Build and maintain a comprehensive map of KOLs, streamers, and community channels across markets; support relationship management through local partners and agencies.
- Track cross-market campaign performance against viewership, engagement, and PCU targets, and translate data into next-cycle recommendations.
- Serve as the marketing coordination point between regional frameworks and on-the-ground local execution partners.
2、Business Development (secondary scope)
- Support sponsorship and partnership pipeline development across markets – prospecting, deck preparation, and partner research across regional and local brands, telcos, and media.
- Assist in structuring and tracking deal terms across the standard revenue lines: sponsorship, media/broadcast, merchandise, and in-game activation.
- Coordinate partner deliverables and act as execution support for signed deals across territories.
3、Market Operations Exposure
- Rotate through tournament operations, broadcast coordination, and community management to build end-to-end ecosystem literacy.
- Support stakeholder coordination across each local scene: teams, talent, production vendors, and government/regulatory touchpoints where relevant.
Requirements:
- Fresh graduates with demonstrated esports/gaming immersion strongly encouraged
- Strong understanding of MLBB and the competitive esports landscape — you understand the product, the scene, and fandom, not just marketing theory.
- Strong communication and relationship instincts; comfortable being the youngest person in a room of team owners, talent, and partners.
- Strong analytical foundation — comfortable turning campaign and viewership data into actionable insights.
- Language: professional fluency in English required. Fluency in an additional SEA language (Thai, Khmer, Burmese, Vietnamese, Laos, Bahasa) is a strong advantage, particularly for the Mekong cluster.
- High-ownership, ambiguity-tolerant, and highly mobile – this is a builder’s role across markets still being built, with regional travel expected.
Unleash Your Potential at MOONTON Games
MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we’re also so much more! We’re a global game development and publishing powerhouse with our award-winning games and intellectual properties!
At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you’re a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.
Perks & Benefits
– Flexible working hour arrangements
– Work-In-Office meal benefits
– Unlimited office pantry snacks & afternoon tea arrangements!
– Exclusive in-game benefits
– Comprehensive medical benefits
– Attractive bonus structure
– Collaboration with a dynamic, global team around the world
– Rank promotion program
– Convenient & accessible locations
– Mentorship program for new employees to quickly get familiar with the business and corporate culture
– Annual company trip
– Fun celebrations during major festivals
– Team building activities
– Mental health & wellness initiatives
– MOONTON Talks & educational programs
– Exclusive game-themed gifts during special occasions
Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.
To apply for this job please visit en-sg.whatjobs.com.
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