Senior Digital Marketing Lead

Founded in 1999 and headquartered in Singapore, NTI Nanofilm is a global nanotechnology solutions company integrating advanced thin-film coatings, turnkey vacuum coating equipment, micro-optics nanofabrication, and hydrogen fuel-cell surface technologies. With proprietary deposition sources—including Magnetron Sputtering, Arc Evaporation, Filtered Cathodic Vacuum Arc (FCVA), Closed Space Sublimation (CSS), and Plasma-Enhanced CVD (PECVD), we help electronics, automotive, medical and industrial customers improve performance, durability and sustainability, from R&D through high-volume production. NTI Nanofilm operates across Singapore, China, Germany, Japan, India and Vietnam, and has been listed on the Singapore Exchange since 2020.

Job Purpose

Lead and evolve NTI Nanofilm’s global digital marketing ecosystem, with the corporate website and digital channels as core platforms,

to strengthen brand leadership, digital discoverability, customer engagement and business opportunity generation. Drive web

experience, SEO/AEO, paid media, social channels, digital content, analytics, marketing technology and the practical adoption of

emerging generative and agentic AI across priority markets.

Responsibilities

• Own and continuously optimise NTI Nanofilm’s corporate website and digital properties across structure, UX, content, conversion pathways, functionality and performance.
• Lead website enhancement, localisation and market expansion projects with internal stakeholders, developers, agencies and technology partners from requirements through launch.
• Develop and execute SEO and AEO strategies to improve discoverability across Google, Microsoft Bing, AI powered search and relevant market specific search ecosystems.
• Conduct keyword, customer, competitor, market and search intent research; draft, edit and optimise technical B2B web and campaign content into clear, search optimised customer narratives.
• Manage NTI Nanofilm’s social media channels, including LinkedIn, Facebook, Instagram and YouTube, covering content planning, publishing, engagement, channel optimisation and performance.
• Create and adapt digital campaign, social, image and video assets using tools such as Canva, Adobe Creative Cloud and relevant AI enabled image or video editing tools while maintaining brand consistency.
• Independently explore, evaluate and implement emerging AI and marketing technologies, including generative AI, agentic AI, programmatic SEO, automation and AI assisted research, content and creative workflows, and keep current with new capabilities.
• Plan, execute and optimise paid digital campaigns across Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, Meta and YouTube, and other market relevant platforms to support brand, product and market development objectives.
• Manage HubSpot and related marketing technology for segmentation, lead capture, nurturing, workflows, CRM handover and digital campaign performance tracking.
• Establish digital KPI frameworks and use GA4, Google Search Console, Google Tag Manager, Bing Webmaster Tools, HubSpot and advertising and social platform analytics to generate insights and continuous improvement; support events through digital promotion, lead capture and analytics.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems or a related discipline.
• Minimum 8 years of relevant experience in digital marketing, website management, SEO/AEO, digital content or marketing technology;
• 8+ years is preferred for candidates with demonstrated end to end ownership and proven track record, ideally in B2B.
• Proven experience managing corporate or B2B website redesigns, migrations, launches, ongoing maintenance or significant optimisation programmes across multiple markets.
• Strong SEO capability across technical, on page, content and search intent optimisation, with working understanding of AEO, AI search and generative discovery across Google, Bing and other relevant search ecosystems.
• Hands on CMS experience, preferably WordPress; working knowledge of HTML/CSS is advantageous.
• Experience with paid media platforms such as Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, Meta Ads Manager and YouTube advertising, including campaign setup, optimisation and performance analysis.
• Experience with analytics and web performance tools such as GA4, Google Search Console, Google Tag Manager, Bing Webmaster Tools, HubSpot or equivalent CRM/marketing automation and reporting platforms.
• Hands on experience managing corporate social media channels such as LinkedIn, Facebook, Instagram and YouTube, including content planning, publishing, optimisation and performance reporting.
• Comfortable creating and editing digital visual and video assets using Canva, Adobe Illustrator, Photoshop, Premiere Pro or equivalent tools; familiarity with AI enabled image and video creation or editing tools is advantageous.
• Demonstrated curiosity, independence and practical ability to explore and apply emerging AI tools beyond conventional marketing platforms, including generative AI, agentic AI, programmatic SEO, workflow automation and AI assisted research, content and creative use cases.
• Strong research, analytical, writing and editing skills, with the ability to translate technical subjects into clear, commercially relevant digital content.
• Strong project management and communication skills with experience coordinating multiple stakeholders, agencies, developers and technology partners; ownership oriented and comfortable building new digital capabilities from 0 to 1.
• B2B technology, deep tech, advanced manufacturing, semiconductor, industrial equipment, multi market or multilingual web experience is advantageous. Experience with China’s digital ecosystem, including Baidu search/SEM, WeChat/Tencent platforms or other relevant local channels, is a strong advantage. English fluency required; additional languages are advantageous.
• Comfortable working on-site (Monday – Friday)

Working Location

11 Tai Seng Drive Singapore 535226

Tagged as: Google Analytics, HubSpot, Project Management