Senior Marketing Manager

ABOUT

We are a new international school in Singapore committed to delivering excellence in education and nurturing a generation of culturally diverse students. Our mission is to create a community that fosters curiosity, creativity, and a lifelong passion for learning.

ROLE

The Senior Marketing Manager manages the operational delivery of the school’s marketing activities in support of enrolment, brand awareness and community engagement. The role translates agreed marketing priorities into campaigns, events and projects; coordinates internal teams and external partners; and tracks delivery and results. Strategic direction and priorities are set with the school’s leadership and marketing lead.

KEY RESPONSIBILITIES

Campaigns and Promotions

• Coordinate and deliver integrated marketing campaigns across digital, print, events and partner channels, based on agreed objectives and audience segments.
• Manage campaign timelines, briefs, creative assets, approvals, landing pages and calls to action.
• Work with Admissions to align campaign activity with enquiry generation, open houses and other recruitment priorities.
• Track campaign activity and results, identify delivery issues and share recommendations for optimization.

Search and Digital Marketing

• Manage the appointed agency’s delivery of Search Engine Marketing (SEM), including paid search campaigns on platforms such as Google Ads. Coordinate campaign briefs, keywords, ad copy, budgets and landing pages; review results such as impressions, clicks, cost per click, conversions and enquiry quality.
• Coordinate Search Engine Optimization (SEO) activity to improve the school’s visibility in unpaid search results. This may include keyword and content recommendations, page titles and descriptions, website content updates, internal linking and monitoring organic traffic and search performance.
• Coordinate paid social and other digital campaigns with agencies or platform partners, ensuring assets, targeting, tracking and reporting are in place.
• Coordinate website and landing page updates through the relevant content management system (CMS), keeping information accurate and the enquiry journey clear.
• Liaise with Admissions and CRM users to support campaign tracking and follow-up of marketing-generated enquiries.

Events and Community Activity

• Plan and deliver marketing support for open houses, school events, exhibitions, webinars and community initiatives.

• Coordinate event promotion, registration communications, collateral, suppliers, logistics and post-event follow-up.
• Work with Admissions and relevant school teams to ensure event activity supports family engagement and enrolment objectives.

Marketing Projects and Content

• Coordinate marketing projects from brief to completion, maintaining schedules, deliverables, approvals and stakeholder updates.
• Work with internal teams and external creatives to develop and update digital and print materials, including photography, video, banners, brochures and campaign assets.
• Coordinate EDMs and other audience communications, including copy, design, audience lists, approvals and deployment.
• Ensure materials follow the school’s agreed brand and messaging guidelines, escalating content or positioning decisions to the marketing lead.

Agency, Media and Partner Liaison

• Manage day-to-day relationships with digital agencies, media contacts, vendors and third-party partners.
• Prepare clear briefs, coordinate approvals and assets, monitor timelines and follow up on agreed deliverables.
• Coordinate media placements, listings, sponsorships and promotional opportunities with relevant external organizations.

Budget and Performance Reporting

• Track campaign and event spend against approved budgets and coordinate quotations, purchase requests and supplier invoices.
• Maintain a marketing calendar and records of campaign, event and partner activity.
• Compile regular reports on campaign delivery and performance, including lead generation, website and search activity, event registrations and spend.
• Use results and feedback to suggest practical improvements to future activity.

REQUIREMENTS

• Bachelor’s or Master’s Degree in Marketing, Public Relations, or related field is preferred.
• At least 7 years of experience in similar role, with at least 3 years in a leadership role. Experience in the education sector is desirable.
• Proven track record of developing and implementing successful marketing strategies.
• Strong leadership skills and the ability to manage cross-functional teams.
• Excellent written and verbal communication skills, with proficiency in English.
• Ability to work in a fast-paced, dynamic environment.
• Strong analytical skills and some experience with CRM and CMS systems.
• Knowledge of the Singapore and International education market is a plus.

At RD American School, you’ll be part of a forward-thinking team shaping the future of education. You’ll have the opportunity to innovate, lead, and make a meaningful impact on learners and families across the region.

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