Regional Product Marketing Manager (TV/AV/Monitor)

Position Summary

As the Regional Product Marketing Manager, you will drive the Monitor business across Southeast Asia and Oceania (SEAO), translating HQ strategy into regional priorities and market-level action plans that drive sustainable revenue, profitability and market share growth. You will be part of the TV/AV/Monitor Product Marketing Center of Excellence (CoE), working closely with Samsung’s HQ in South Korea, country subsidiaries and cross-functional teams across the Regional HQ. The role combines business strategy, performance management, product portfolio and pricing strategy, go-to-market planning and product marketing capability development across markets. Your primary focus will be the Monitor business, covering Gaming, Office/General Use and Smart Monitors. Depending on business needs and your experience, the scope may also expand over time to include Sound Devices such as Soundbars, Party Audio and Wi-Fi Speakers.

Role and Responsibilities

As part of the TV/AV/Monitor Product Marketing COE, you will own the regional Monitor business across eight markets and report to the TV/AV/Monitor Product Marketing Head. Regional Business Strategy: Translate HQ TV/AV/Monitor strategy, product direction and priorities into clear regional strategies and market-level action plans. Develop a strong understanding of assigned markets, analyzing market trends, competitors and business performance to identify growth opportunities and gaps by country. Develop and drive regional growth initiatives and strategic projects, with clear objectives and measurable business impact. Business Performance Management: Analyze regional and market performance across key metrics including sales, market share, profitability and product mix, and provide regular updates to management. Review country business plans, identify performance gaps and root causes, and work with local teams to develop and track corrective and recovery actions. Monitor sell-in, sell-out, inventory, weeks of supply and aging to identify demand and stock risks early and drive appropriate actions. Product Portfolio & Pricing Strategy: Optimize the regional Monitor portfolio and price-band architecture to strengthen market coverage, competitiveness and profitability. Consolidate market requirements and provide HQ with regional input on product line-up, specifications, positioning and market needs. Define regional pricing and promotional guardrails while allowing appropriate adaptation to local market conditions. Go-to-Market Planning: Define regional GTM direction for key product launches, priority growth segments and strategic campaigns, with a particular focus on the Monitor business. Review local launch plans, challenge assumptions, provide feedback and track execution across key launch indicators such as sales ramp-up, awareness and in-store/display execution. Develop regional promotions and product bundles, and analyze promotional ROI to assess business impact. Product Marketing Capability Development: Identify high-performing market initiatives and global best practices, and develop playbooks and toolkits to scale effective approaches across the region. Build common PM tools, templates, dashboards and analytical approaches to improve consistency, efficiency and decision-making. Leverage automation and AI tools to streamline recurring reporting and analysis. Strengthen country PM capabilities through business reviews, coaching, shared standards and capability-building initiatives.

Skills and Qualifications

Required Qualifications: Bachelor’s degree required; postgraduate qualifications such as an MA or MBA are preferred. 8+ years of relevant experience in Product Marketing, Product Management, Commercial Strategy or a related function within consumer electronics, technology or device businesses. Strong commercial and strategic thinking, with the ability to translate business objectives into practical plans and measurable actions. Strong analytical and problem-solving skills, including the ability to identify root causes and translate data into actionable insights. Strong interpersonal and communication skills, with the ability to influence and collaborate effectively with senior stakeholders, country teams and cross-functional partners. Proactive, practical and results-oriented approach, with the ability to manage multiple priorities in a fast-paced regional environment. Comfortable leveraging AI and digital tools to improve analysis, reporting and ways of working.

Preferred Qualifications

Product Marketing experience in the Monitor business, particularly Gaming Monitors, is highly preferred. Regional or subsidiary Product Marketing experience within Consumer Electronics, particularly across SEAO markets.

Company Description

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at https://news.samsung.com/global/.

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