Channel Strategy Associate/Senior Associate, Regional Brand & Growth Marketing

The Channel Strategy team leads Shopee’s efforts in building and scaling cross-channel collaborations with key external platforms. From opportunity scoping to go-to-market planning and performance tracking, the team works cross-functionally to plan data-based growth initiatives, drive seamless user experiences, and expand our channels across Shopee’s markets in Southeast Asia, Taiwan, and Brazil. Data and insights are at the core of our strategy – we closely track traffic metrics, analyse performance, monitor competitive trends, and deliver actionable recommendations to support informed business planning and decision-making.

Job Description:

1. Strategy & Initiative Development

• Design, plan, and execute data-driven growth initiatives across multiple marketing channels (e.g., Google, Meta, TikTok, DSPs)
• Translate business objectives into actionable strategies and testable hypotheses
• Identify opportunities to improve full-funnel performance and user engagement

2. Experimentation & Optimisation

• Develop and run structured experiments to validate new ideas, channels, and features
• Deep dive into performance data to evaluate impact, extract insights, and define next steps for scaling or iteration
• Build frameworks for testing and learning across different markets and business needs

3. Cross-functional Collaboration

• Partner closely with internal stakeholders (marketing channels, product, analytics, and creative teams) to develop and execute integrated full-funnel strategies
• Align on priorities, ensure smooth rollout of initiatives, and drive end-to-end project ownership

4. Innovation & New Opportunities

• Explore and implement new and innovative approaches to engage users and improve marketing efficiency
• Stay up to date with the latest trends in digital marketing, including Social, Search, and emerging platforms
• Identify and pilot new channels, tools, and partnership opportunities

5. AI & Automation Enablement

• Leverage AI and automation tools to improve campaign performance, workflow efficiency, and decision-making processes
• Collaborate with internal teams to integrate scalable solutions into marketing operations

Requirements:

• Bachelor’s degree in Business, Marketing, Business Analytics, or related disciplines; A master’s degree is advantageous but not required
• Minimum 2 years of experience in digital marketing; experience in e-commerce industry is a plus
• Strong understanding of digital advertising channels, including ad networks, OEMs, DSPs, and mobile marketing. Good knowledge of attribution platforms, AI, automation, or marketing technology solutions
• Strong stakeholder management skills and the ability to translate data into actionable business recommendations
• Strong analytical and project management skills with a data-driven approach to problem-solving
• Excellent communication and relationship management skills with the ability to collaborate effectively with internal stakeholders and external partners

Tagged as: Data Analysis, Project Management