Marketing Manager Tiger – Trade Marketing & Commercialization

Job description

Develop and drive key insights on commercial performance and recommended actions for growth

• Day-to-day commercial interaction with markets (current & new), understanding issues and opps (inc, lead on SP & AP)
• Develop and populate performance trackers. Ensure clear insights/recommendations for opportunities / actions for growth (e.g., distribution, price, promo, BTL support etc.)

Drive World Acclaimed TTL brand building, defining and delivering Tiger Way of Trade Marketing (across channels)

• Responsible for the creation and delivery of the annual brand activation plan, across markets, channels, and customers (critical are Lunar New Year and football). Develop all BTL assets and playbook guidance, using PACE framework to approve local initiatives
• Design lead for the brand, liaising with innovation & communications lead to deliver a consistent visual identity, and ensuring design principles translate to world-class execution at the moment of truth
• Owner of global merchandise catalogue. Improve quality and cost, and drive adoption through AP commitment rounds
• Establish and refresh the 3-yr APP strategy for Tiger, driving growth by winning in key repertoires and pricing corridors

Lead footprint expansion strategy (aligned SP) and playbooking repeatable Tiger solutions for market archetypes

Markets connection / Tiger® Internal Community Management

• Orchestrate Global Brand Team connects with OpCos, such as Global Community Quarterly calls, ad-doc events during Global Commerce Week to drive Learn, Share, Reapply philosophy
• Own internal communications agenda to ensure Tiger has disproportionate share of voice in HNV, adding value through Learn, Share and Re-apply of best in practice examples across OpCos

• Budget Responsibility: Trade Marketing/BTL brand budget