Partner Manager — Southeast Asia

Wati is the world’s leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati’s story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it’s engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the role

Southeast Asia is one of Wati’s highest-potential markets, and partners are how we win them. Agencies, system integrators, consultants, and tech partners already sit between us and thousands of businesses that should be running on WhatsApp – we need someone to go get them, activate them, and turn them into a revenue channel.

This is a proactive channel sales role focused on driving new business growth across Southeast Asia, rather than a passive partner servicing position. The primary scope is to identify and recruit the right strategic partners into the ecosystem, enable and activate them into productive Wati sellers, and build a high-performing engine for partner-led revenue. You will be responsible for end-to-end partner success, from initial outreach and onboarding to co-selling and revenue expansion.

What you’ll own

Recruit new partners

• Build and work a pipeline of prospective partners across four categories: resellers and agencies, system integrators and consultants, ISVs and technology partners, and referral/affiliate partners.
• Source your own leads: outbound, ecosystem events, Meta and adjacent communities, and referrals from existing partners.
• Run the full recruitment cycle: qualification, business-case conversation, commercial terms, and signature.

Activate and enable

• Own partner onboarding: get new partners certified, trained on Wati and Astra, and shipping their first deal fast.
• Build enablement that works in-market: localised pitch material, demo support, pricing guidance, objection handling.
• Run joint business plans and regular QBRs with your top partners: targets, pipeline, and what each side owes the other.

Drive revenue

• Carry and deliver a quarterly net-new revenue quota, evaluated across three core performance pillars:
• Partner Activation: The number of newly onboarded partners converted into active, revenue-producing sellers each quarter.
• Pipeline Generation: Total qualified partner-sourced pipeline created to ensure sustained medium- and long-term revenue growth.
• Partner-Sourced Revenue: Overall net-new ARR directly closed through partner channels.
• Co-sell alongside partners on their larger opportunities: join the calls, help shape the deal, get it closed.
• Grow existing accounts through your partners: expansion, upsell, and higher conversation volume.
• Actively manage churn and contraction inside your partner base, not just new logos.

Build the market

• Plan and run co-marketing with partners: webinars, events, campaigns, and joint content.
• Feed the market back to us: competitor moves, pricing pressure, feature gaps, and what Indonesian and Malaysian businesses actually need from a messaging platform.

Run a clean business

• Keep partner and pipeline data accurate in HubSpot and/or any CRM we use; forecast weekly with confidence.
• Work closely with Sales, Customer Success, Marketing, and Product so partner-led deals land well after signature.

What you bring

• 5+ years of experience in partnerships or channel sales, ideally within a B2B SaaS or technology company, with direct ownership of partner-driven revenue or a commercial quota.
• Proven experience managing an existing partner portfolio, including partner onboarding, enablement, performance management, revenue growth, retention and reactivation.
• A track record of developing new partners from cold ‚Äî from prospecting and qualification through commercial negotiation, signing and activation.
• Direct experience working across Hong Kong, Singapore and/or Malaysia, with a strong understanding of how partners operate in these markets.
• Strong commercial judgment: you can identify growth opportunities, build business cases, negotiate terms and hold partners accountable for results.
• Fluent English and Mandarin Chinese, spoken and written. Cantonese or Bahasa Malaysia would be an advantage.
• Strong CRM and pipeline-management discipline, with experience using HubSpot or a similar platform.
• Based in Singapore, Hong Kong or Malaysia, with a preference for Singapore or Malaysia.
• Self-directed and comfortable managing a regional portfolio with limited supervision.

Tagged as: HubSpot, Pipeline Management