Primary Skills & Location
Primary Skills: Marketing Strategy (advanced), Event Planning (advanced), Vendor Management (intermediate), Budget Management (intermediate), Data Analysis (intermediate)Location:Mountain View CA((#LI-Remote)with travel to events required Contract:W2 Duration: 12 months Pay rate: $80-$82 per hour on W2 #LP
JOB SUMMARY
Looking for a strategic Marketing Manager / Events Strategist to help scale its mid-market trade show and events program supportingEnterprise Suite, QuickBooks Advanced, and Services. This role will focus on developing event strategies, evaluating trade shows, driving lead generation, and creating high-impact customer experiences.
JOB REQUIREMENTS
Develop event strategies aligned with lead generation, brand awareness, and revenue goals.
Research and evaluate trade shows based on ICP fit, vertical priorities, and expected ROI.
Partner with Product Marketing, Sales, and GTM teams on event planning and execution.
Track event KPIs including leads, meetings, MQLs, pipeline, and closed-won business.
Manage budgets, vendors, staffing, activation logistics, and onsite event execution.
Develop event messaging, presentations, demo experiences, and post-event nurture strategies.
Must-Have Skills
Strong trade show/event strategy and program management experience.
Experience with lead generation, event KPIs, and ROI analysis.
Strong cross-functional collaboration with Marketing, Sales, and GTM teams.
Experience managing event budgets, vendors, timelines, and onsite execution.
Willingness to travel and serve as an onsite lead for key events.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment.Most recently, we were recognized Inc’s Best Workplaces 2024 and Silicon Valley’s Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor’s Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya’s industry recognitions solidify our leadership position in the IT staffing space.
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