Overview
Chief Growth Officer (CGO)
Location: Grand Rapids, MI (Hybrid – primarily West Michigan-based)
Reports To: CEO
Team: Growth (Sales, Partnerships)
Type: Full-Time | Executive Leadership Team | EOS Company
About Augusto Digital
Augusto Digital is an AI-first growth and consulting partner helping organizations accelerate business outcomes through applied AI, automation, and human-centered digital experiences. We blend strategy, architecture, design, and development to deliver measurable ROI — fast.
Our mission is clear: Deliver $100M+ in ROI for clients through AI-driven solutions that create real business value.
Our philosophy: Growth = Value × Trust (G = V × T) — sustainable growth happens when we deliver value early and often while building trust through transparency and measurable outcomes.
The Opportunity
We are seeking a Chief Growth Officer (CGO) to partner directly with the CEO and lead Augusto’s growth organization with a strong emphasis on sales execution. The CEO and leadership team set the strategic direction, and the CGO plays a key role in executing that strategy through measurable business growth.
This is both a strategic and operational leadership role: you’ll translate Augusto’s growth vision into measurable outcomes, personally lead key deals, and build the systems, accountability, and team structure that sustain consistent pipeline and revenue growth. You will also be responsible for setting and tracking client ROI metrics that align with Augusto’s mission of delivering measurable value early and often.
Initially, the CGO will function as a selling leader, personally driving revenue to establish process and momentum. Over time, this role will transition to building, developing, and leading a high-performing sales organization that scales beyond individual production.
The right candidate has a proven track record of selling complex services and solutions, ideally in digital transformation, software development, or applied AI.
Key ResponsibilitiesLeadership & Strategy
Serve on the Augusto Leadership Team, representing revenue growth through sales and partnerships while operating within the EOS framework.
Collaborate with the CEO and leadership team to execute the company’s strategic direction.
Lead the Growth Team, including Sales and Partnerships.
Own the growth scorecard and key metrics (pipeline, close rate, customer acquisition cost, client lifetime value, etc.).
Set and manage client ROI metrics consistent with Augusto’s mission of delivering $100 million in ROI for clients.
Align all sales compensation models with revenue growth and margin goals, ensuring accountability to company targets.
Create accountability structures that ensure ideas and initiatives from the leadership team translate into clear, measurable actions with defined owners and timelines.
Work within the Augusto budgeting process and manage agreed-upon budgets, ensuring financial alignment with growth objectives.
Sales Leadership (Hunting & Farming)
Start as a selling CGO – owning and closing high-value opportunities to establish a foundation for scalable growth.
Over time, transition focus toward building and leading the sales team, emphasizing recruitment, coaching, and system development.
Develop, coach, and scale a team of sales professionals to grow net-new and existing accounts.
Oversee revenue generation, align sales rep comp with revenue and margin goals, and establish clear expectations for lead distribution from the CEO, CGO, partnerships, and marketing sources.
Coach and hold sales team members accountable to performance metrics, ensuring that opportunities progress through the pipeline on schedule and our margin goals are met.
Drive participation in key events, partnerships, and networks that generate high-value relationships.
Partner with delivery and strategy teams to ensure seamless client transitions and strong retention.
Marketing Leadership
Manage marketing activities in alignment with the CEO’s strategic direction.
Ensure marketing initiatives directly support sales pipeline growth and lead generation.
Guide content marketing initiatives (LinkedIn, YouTube, website, case studies, press releases, etc.) that reinforce sales objectives.
Oversee and be actively involved in the LinkedIn strategic direction, including the development of campaigns, messaging content, and ICP (Ideal Customer Profile) targeting to drive engagement and qualified opportunities.
Be responsible for ICP targeting and go-to-market strategies designed to win business from key accounts and priority segments.
Systems & Operations
Operate within EOS, running weekly Level 10 meetings with clear rocks, scorecards, and to-dos.
Define and optimize growth playbooks, CRM practices, and reporting frameworks.
Establish scalable processes for pipeline management, account-based marketing (ABM), and partner co-selling.
90-Day Success Snapshot
Establish and operationalize the growth scorecard.
Document and implement a clear sales playbook and pipeline process.
Personally close 2–3 new client engagements or key renewals.
Begin building the foundation for a scalable sales team – document hiring profiles, performance standards, and a training structure.
Lead the team through the first EOS-driven growth quarter with measurable outcomes.
Ideal Candidate Profile
Proven sales leader with 10+ years of experience selling services and solutions (digital transformation, custom software, or AI consulting preferred).
Experience leading growth functions (sales + partnerships) and delivering consistent YoY revenue growth.
Hands-on seller who thrives on relationships, closing deals, and mentoring others to do the same.
Deep understanding of consultative and value-based selling to mid-market and enterprise clients.
Strong executive presence – able to engage with CEOs, CMOs, and Innovation Leaders.
Comfortable operating in a fast-paced, entrepreneurial environment.
Experience with EOS or similar operating frameworks is a plus.
Naturally gifted in building trust through follow-through – someone who finds satisfaction in helping others succeed and ensuring promises become results.
Alignment with Augusto’s values: Deliver Value Early & Often, Do the Right Thing, Have a Growth Mindset, Be a Servant Leader, Focus on Outcomes That Matter.
Join Us
This is an opportunity to lead growth for one of West Michigan’s most innovative digital and AI consultancies — to shape our next phase of acceleration, build a high-performing growth engine, and deliver measurable client ROI aligned with our mission to create real business outcomes.
If you’re ready to drive results, build trust, and make AI your unfair advantage – let’s talk.
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