Sales Manager

Sales Manager

Department: Sales

Reports To: Chief Business Officer  

Location: Greensboro, NC

Type: In Office 

About the Role:

The Sales Manager drives direct sales and business development for Visit Greensboro, securing meetings, conventions and community events. This role independently manages a sales pipeline, builds strong client relationships, and closes business that supports Greensboro’s economic growth and Visit Greensboro’s strategic goals.

How You’ll Support Our Clients and Team

• Support clients: Understand their event needs and provide knowledgeable, responsive service that builds confidence in choosing Greensboro.
• Inform strategic decisions: Maintain an accurate sales pipeline and clear performance reports to support the Chief Business Officer’s forecasting and planning.
• Coordinate client experiences: Work with the Sales and Marketing Coordinator to communicate client needs and deliver tailored site visits and experiences that help secure business.

Key Responsibilities:

Direct Sales & Business Development:

• Identifies and actively pursues new business opportunities across various market segments to meet and exceed ambitious booking and revenue targets.
• Conducts persuasive sales presentations and negotiations, and closes deals to secure meetings, conferences, and events for Greensboro.
• Manages a personal sales pipeline from lead generation to post-booking follow-up, ensuring a high level of client satisfaction.
• Contributes directly to business development objectives.

Client Relationship Management:

• Cultivates and maintains strong, long-term relationships with key clients, event planners, and industry partners.
• Serves as the primary point of contact for assigned accounts, ensuring client needs are met and leading to high rebooking rates.

Agile Participation & Collaboration:

• Participates in agile ceremonies (e.g., sprint planning, daily stand-ups) to align sales efforts with overall team goals.

Performance Monitoring & Reporting:

• Manages and tracks all sales activities and client data accurately within the CRM system.
• Provides regular reports to the CBO on sales performance, pipeline health, and market trends.

Team Environment & Additional Duties:

As a close-knit team of approximately fifteen staff, we embrace a collaborative culture where everyone pitches in. Like all roles in our organization, this position requires flexibility and willingness to assist with other duties as needed to support our shared goals.

Qualifications:

Education: Bachelor’s degree in Sales, Marketing, Hospitality Management, or a related field. Other fields will be considered based on experience and relevance.

Experience:

• 2+ years of progressive sales experience in the tourism, hospitality, or events industry, with a proven track record of successfully meeting and exceeding sales targets.
• Demonstrated expertise in managing a sales pipeline, conducting high-level negotiations, and building long-term client relationships.
• Strong understanding of the meetings and conventions industry.
• Experience working in or adapting to an agile organizational framework is preferred.

Skills:

• Exceptional negotiation and closing skills.
• Strategic and proactive mindset, with a strong ability to identify and capitalize on business opportunities.
• Outstanding communication, presentation, and interpersonal skills, with a professional and client-focused demeanor.
• Highly organized and results-oriented, with the ability to manage a demanding sales pipeline in a fast-paced environment.
• Proficient in CRM software and sales management tools.



Travel & Work Hours:

• This position frequently requires working evenings and weekends as necessary to support client events, site visits, and industry functions.
• Regular travel is required, both regionally within North Carolina and nationally for sales missions, trade shows, and client meetings.
• As an aggressive sales role, the ideal candidate must demonstrate a high degree of drive and dedication to secure new business and ensure full client satisfaction from booking through event execution.

Tagged as: Forecasting, Pipeline Management