Senior CRM Marketing Manager: Salesforce & Journeys

On Site Full TimeIrvine, United StatesWest Coast University

West Coast University is looking for a Senior Marketing Manager – CRM Marketing to lead CRM campaigns, optimize lead nurturing, and drive retention. You will leverage Salesforce CRM and Salesforce Marketing Cloud to manage data, segments, and journeys while collaborating with Performance Marketing, Brand, Admissions, and IT teams.

The role emphasizes analytics, reporting, and continuous improvement of CRM strategies across the university and ACC programs.

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