Marketing Analyst

Role Overview

The Marketing Analyst is responsible for analyzing and measuring brand performance, equity, and perception in the market. This role owns consumer insight platforms, collects and interprets data on market trends, consumer behavior, and the competitive landscape to inform brand positioning, strategy, and marketing initiatives.

What You Will Do

The Marketing Analyst analyzes and reports on marketing programming for Wis-Pak Brands and WP Beverages, provides routine sales reporting, and fulfills ad hoc report requests for Meijer, regional, and smaller national accounts.

Why It Might Be a Fit

The Marketing Analyst will collaborate with marketing, product development, and sales teams to integrate brand insights into business strategies, and must be focused on profitable growth through the sale and efficient distribution of our refreshing beverages.

Requirements

• Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field
• Strong leadership skills with the ability to work across departments
• Excellent communication skills, both written and verbal
• Well-developed analytical and problem-solving skills
• Ability to work independently and in team environments
• Strong attention to detail with excellent follow through
• Familiarity with brand equity measurement frameworks and methodologies

Benefits

• Generous Paid Time Off
• Comprehensive Medical, Dental & Vision Coverage
• Flexible Spending Accounts
• Critical Illness & Accident Coverage
• Life Insurance
• Short & Long-Term Disability
• 401(K) with Profit Sharing
• Parental Leave
• Tuition Reimbursement
• Paid Holidays