Principal AI GTM Strategist – Outbound & Demand Generation

Hybrid Full TimeCalifornia, United StatesWorkday

Role Overview

The Principal AI GTM Strategist will drive global strategic pipeline growth through innovative demand generation programs, scalable processes, and customer-informed initiatives. The role requires a strategic operator who pairs deep demand gen and prospecting experience with the ability to bridge business strategy and technical execution.

What You Will Do

Key responsibilities include mapping the operational framework, translating business requirements for technical teams, aligning cross-functional strategy, defining system logic and guardrails, and tracking industry best practices.

Why It Might Be a Fit

The ideal candidate will have 8 years of GTM/revenue operations or outbound prospecting experience, specifically in AI-driven demand generation and prospecting strategy, and the ability to analyze pipeline metrics, sales cycles, and conversion rates to ensure technical capabilities are directed toward real revenue outcomes.

Requirements

  • 8 years of GTM/revenue operations or outbound prospecting experience, specifically in AI-driven demand generation and prospecting strategy
  • 6 years of designing and mapping end-to-end GTM process architecture
  • 5 years of experience influencing VP and SVP-level stakeholders across Sales, SDR, and Marketing to drive organizational pivots toward modern, AI-driven GTM models

Benefits

  • Dental insurance
  • Vision insurance
  • Annual refresh stock grants
  • Workday Bonus Plan or a role-specific commission/bonus

To apply for this job please visit workday.wd5.myworkdayjobs.com.


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