Brand Manager- FMCG

Role Overview

The Brand Manager will drive strategic growth, performance, and market positioning of the brand’s product through effective brand strategy, consumer engagement, marketing execution, innovation, and performance management.

What You Will Do

Develop and execute brand strategies, monitor brand performance, track competitors, and manage the brand’s DME/marketing budget.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of brand strategy, consumer insights, market intelligence, and NPD, with excellent communication, influencing, negotiation, problem-solving, and decision-making skills.

Requirements

• Bachelor’s degree or equivalent in Marketing, Business Administration, or a related discipline.
• Minimum 8 years of progressive brand/marketing experience, preferably within the bottling, beverage, or FMCG industry.
• Proven experience managing brands, marketing campaigns, budgets, and consumer-focused initiatives.
• Strong understanding of brand strategy, consumer insights, market intelligence, and NPD.
• Strong strategic thinking, project management, and stakeholder management skills.
• Excellent communication, influencing, negotiation, problem-solving, and decision-making skills.