Senior Product Marketing Specialist

Role Overview

Zafin is an AI platform company helping regulated institutions modernize how critical work is designed, governed, and delivered. The Senior Product Marketing Specialist will take ownership of Product Marketing workstreams for assigned platforms, solutions, and strategic initiatives, working closely with Product, Sales, Pre-Sales, Industry Advisory, and teams across Marketing to bring our platforms to market and communicate their value to customers.

What You Will Do

The Senior Product Marketing Specialist will be responsible for market and customer insights, product positioning and messaging, go-to-market strategy and execution, product narratives, content, and commercial support, and performance and continuous improvement.

Why It Might Be a Fit

The ideal candidate will have 4–6+ years of experience in B2B SaaS Product Marketing or enterprise software marketing, with demonstrable experience in core Product Marketing responsibilities, and a strong understanding of Product Marketing principles, frameworks, and methodologies.

Requirements

• 4–6+ years of experience in B2B SaaS Product Marketing or enterprise software marketing
• Experience taking ownership of Product Marketing initiatives
• Strong understanding of Product Marketing principles, frameworks, and methodologies
• Excellent writing, communication, and storytelling skills
• Strong analytical thinking, commercial judgment, and the ability to distinguish between product features and what actually matters to customers
• Experience using market research, customer insights, and performance data to inform decisions
• Ability to collaborate effectively across Product, Sales, Marketing, and technical teams
• Curiosity about technology and the willingness to get into the details of a product, understand how it works, and ask thoughtful questions of technical and commercial stakeholders
• A proactive approach to problem-solving, with the confidence to challenge assumptions, recommend improvements, and take ownership of outcomes
• A growth mindset and a habit of bringing new ideas, frameworks, and practices into your work
• A bachelor’s degree in marketing, Business, or a related field, or equivalent professional experience

Benefits

• Competitive salaries
• Annual bonus potential
• Generous paid time off
• Paid volunteering days
• Wellness benefits
• Robust opportunities for professional growth and career advancement