We’re building out our Customer Lifecycle Marketing function and looking for a Customer Lifecycle Marketing Manager to design and execute programs that keep Validity’s enterprise customers engaged, successful, and growing.
Requirements
- Proven experience running customer lifecycle or customer marketing programs in a B2B SaaS environment, with a focus on post-sale adoption and expansion
- Hands-on Pendo experience is required; experience building in-app programs and knowledge on how to use the platform strategically, not just tactically
- A campaign-first mindset: you know how to plan and execute multi-channel programs and can think through the full arc of a customer communication, from strategy to copy to results
- Solid email marketing fluency – you don’t need to build it yourself, but you understand segmentation, nurture strategy, and how email fits into a broader lifecycle motion
- Comfortable with data: you pull your own reports, interpret results, and use insights to make decisions and recommendations
- Experience partnering cross-functionally with Account Management or Customer Success teams
- Familiarity with tools like UserGems, G2, Salesforce, or Pardot is a plus
- Strong written communication – you can write clear, on-brand messaging for campaigns, in-app guides, and email with minimal guidance
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Bonus opportunities and stock options
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