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Usually (but not mandatory), people moving into Revenue Operations roles are coming from other GTM (go-to-market) functions, such as Sales, Marketing, Customer Success or Operations. The benefit of a cross functional position is that people end up in RevOps from different places and perspective, which I consider an advantage. Depending from which function you’re coming from (GTM or other), it helps to start learning more about the other functions involved in RevOps.

Revenue Operations is a framework to aid in the growth of your business, so the earlier this framework is considered (and applied), the easier it will be to align your internal resources, which reduces the friction when the time comes to scale in earnest. The earlier you can justify, the quicker you can scale. Get the right people in to help you run faster.

There are many RevOps definitions out there, but most of them focus on a few key elements: alignment of go-to-market functions (GTM), meaning people, processes, data and tools. RevOps is all about people (skills), data (KPIs and reporting), processes (marketing, sales, customer success) and technology (tech stack) all aligned to a unified business strategy.