Performance Marketing Manager

Role Overview

As a Performance Marketing Manager at 1Password, you’ll help grow the Product-Led Growth (PLG) and Self-Serve business across Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences. You’ll manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working.

What You Will Do

You’ll contribute to the PLG and Self-Serve performance marketing strategy, manage assigned paid channels and programs, launch and optimize campaigns, and monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition.

Why It Might Be a Fit

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. You’ll be a proven expert in your field, highly adaptable, and able to thrive in ambiguity and through change.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or user acquisition
• Hands-on experience managing paid marketing channels
• Ability to use advertising platform data and marketing analytics
• Experience connecting marketing activity to outcomes
• Strong cross-functional communication skills
• Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys
• Experience using AI-enabled tools or automated workflows

Benefits

• Dental insurance
• Vision insurance
• 401k and many others
• Generous paid time off
• Equity grant
• Incentive programs
• Maternity and parental leave top-up programs
• Competitive health benefits
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment