Marketing Manager

Role Overview

As a Marketing Manager at AAA Club Alliance, you will develop integrated membership marketing strategies, lead campaign activation, and provide direction to marketing associates. You will work closely with business partners and external agencies to ensure coordinated execution. The role requires a comprehensive understanding of the marketing discipline, including principles and functions, consumer research, and methodologies for quantifying results.

What You Will Do

Your primary responsibilities will include developing campaign messaging, content, and promotional strategies, leading end-to-end campaign activation, and identifying opportunities across AAA business lines and strategic partnerships. You will also provide direction and coaching to marketing associates, aligning team priorities with business goals.

Why It Might Be a Fit

This role is ideal for a marketing professional with 7+ years of experience, a bachelor’s degree in marketing or a related field, and a comprehensive understanding of the marketing discipline. You will have the opportunity to work with a talented team, develop strategic partnerships, and drive business growth.

Requirements

• Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field
• 7+ years’ applicable experience
• 5+ years’ experience with direct marketing, broad-based media, and digital marketing
• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
• Superior written and oral communication skills
• Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department
• Ability to interact with senior management
• Ability to multi-task and manage multiple projects at one time
• Ability to analyze results and identify and implement strategies to improve business results
• Proven planning and budgeting skills
• Strong interpersonal and leadership skills
• A high degree of professionalism and integrity
• Desktop computing skills, including the use of standard business application software

Benefits

• Competitive annual salary
• Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Free AAA Premier Membership
• Health & Wellness Program
• Health Concierge Service
• Life Insurance and Short Term/Long Term Disability