Role Overview
This role is responsible for leading market-driven growth initiatives for the U.S. semiconductor and pharmaceutical industries. The Strategic Marketing Manager will work closely with commercial, communications, product, marketing, strategy, and external industry stakeholders to define and activate strategic marketing programs aligned with ABB Electrification’s strategy.
What You Will Do
Develop and execute segment-specific marketing strategies, analyze customer challenges, provide actionable market and competitive intelligence, and plan, develop, and lead execution of integrated marketing campaigns.
Why It Might Be a Fit
The ideal candidate will have market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling. They will also have experience in marketing, product management, segment leadership, or sales, and be able to work effectively across multiple functions and influence without direct authority.
Requirements
- Bachelor’s degree in Business, Marketing, Engineering, or a related field
- 12+ years of experience in electrification, power, digital infrastructure, or related industries
- Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution
- Ability to travel up to 30% within the U.S.
- Expert-level proficiency with Microsoft Office
Benefits
- Health, Life & Disability
- Choice between two medical plan options
- Choice between two dental plan options
- Vision benefit
- Company paid life insurance
- Company paid AD&D
- Voluntary life and AD&D
- Short Term Disability
- Long Term Disability
- Supplemental benefits
- Parental Leave
- Employee Assistance Program
- Employee discount program
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
- 11 paid holidays
- Vacation based on years of service
To apply for this job please visit abb.wd3.myworkdayjobs.com.

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