Senior Manager, Demand Generation Operations

Role Overview

As Senior Manager, Demand Generation Operations, you’ll be the strategic business partner to Abnormal’s Revenue Marketing and Digital Marketing leaders, and the person who connects marketing activity to revenue outcomes. You’ll translate ARR and pipeline targets into operational demand generation strategies and execution roadmaps, then ensure we are exceeding our plan for full funnel from MQL to Closed Won.

What You Will Do

Turn targets into plans, be the strategic partner to marketing leadership, own the lead lifecycle model, run the funnel reviews, solve bottlenecks from MQL to Closed Won, hold the line on SLAs, connect programs to pipeline, plan for a multi-product funnel, and use AI to see problems sooner.

Why It Might Be a Fit

This is a role for someone who is energized by funnel math, cross-functional alignment, and turning messy data into clear decisions, and who wants to help make Abnormal the #1 AI-native company.

Requirements

• 7+ years of experience in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company
• Proven track record translating revenue and pipeline targets into demand generation plans and funnel models
• Deep experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs
• Experience leading pipeline and campaign performance reviews with senior Sales and Marketing leaders, and driving action from the findings
• Strong analytical skills and comfort working with funnel, attribution, and pipeline data across Salesforce, marketing automation, and BI tools
• Working knowledge of lead scoring, routing, and marketing attribution, and how they affect funnel performance
• Exceptional cross-functional communication skills, with the credibility to align Marketing, SDR, and Sales leaders around shared definitions and goals

Benefits

• Bonus or incentive compensation
• Equity
• Comprehensive benefits package