Go-to-Market & Industry Marketing Manager

Role Overview

The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather’s go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth.

What You Will Do

The ideal candidate will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market. Key responsibilities include industry go-to-market execution, customer and market intelligence, sales enablement, campaign and program execution, and cross-functional collaboration.

Why It Might Be a Fit

The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will have 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles, and a strong understanding of enterprise buying processes and customer journeys.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles
• Experience developing customer-facing marketing content and sales enablement materials
• Strong understanding of enterprise buying processes and customer journeys
• Excellent written communication, presentation, and storytelling skills
• Experience managing multiple cross-functional projects simultaneously
• Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Life insurance
• Disability insurance
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities
• Equal opportunity employer
• Affirmative action employer

Tagged as: Data Analysis, Project Management