Senior Product Marketing Manager, Data & Identity (Canada)

ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth by driving go-to-market strategies, positioning, pricing & packaging, and messaging for ActiveProspect’s InfutorData division. The ideal candidate will have 7+ years of experience in product marketing or business analytics in a SaaS environment, a strong understanding of data enrichment and related domains, and a proven track record of successful product launches and GTM campaigns.

Requirements

• 7+ years of experience in product marketing or business analytics in a SaaS environment
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field
• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
• Experience in lead generation, performance marketing, or compliance-driven environments
• Familiarity with APIs, data flows, data providers, identity graphs
• Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
• Proven track record of successful product launches and GTM campaigns
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication skills, both written and verbal
• Proficiency in creating sales enablement tools and marketing content
• Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools
• Customer obsession
• Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable
• Authorization to work in the U.S.

Benefits

• 401k Matching
• Retirement Plan
• Relocation Assistance