Product Marketing Manager

Role Overview

Own the go-to-market (GTM) strategy for Addi’s consumer lending products, translating product features into compelling customer narratives that drive adoption, engagement, and market leadership.

What You Will Do

Define product taxonomy, naming, and positioning frameworks, build a canonical taxonomy for Addi’s consumer product portfolio, establish a cross-BU launch playbook, and own the consumer-facing positioning and messaging for CF.

Why It Might Be a Fit

Join a world-class team, work on a problem that truly matters, and have unparalleled growth opportunity in a company that’s scaling fast.

Requirements

• 5+ years of experience in product marketing
• Proven track record of successfully launching and scaling new products or features
• Proven ability to develop product positioning and messaging frameworks based on market research
• Hands-on experience with both qualitative and quantitative research methods
• Proven track record of architecting and executing successful GTM strategies for major product launches
• Demonstrated ability to develop product positioning and messaging frameworks based on market research
• Hands-on experience owning website messaging, content, and ongoing updates for a multi-product company
• AI-augmented PMM mindset

Benefits

• Competitive compensation
• Meaningful ownership
• Generous salary
• Equity in the company
• Benefits that go beyond the basics to support growth