Marketing Director – Luxury FMCG

Role Overview

Build an international premium brand, lead a global team, and turn creative ambition into measurable growth. The role involves owning and executing the international marketing strategy, leading an international marketing team, and strengthening the brand’s premium positioning.

What You Will Do

Own and execute the international marketing strategy, lead campaigns across digital, content, social media, PR, and partnerships, and manage the marketing budget.

Why It Might Be a Fit

The role requires a creative, commercially minded marketing leader who can set a clear direction, inspire a team, and stay close to execution, with a track record of measurable growth in sales, brand awareness, customer acquisition, or market share.

Requirements

• At least 3 years as a Marketing Director, Head of Marketing, or CMO.
• Experience in tobacco, cigars, alcohol—including spirits or wine—or vaping.
• Proven experience managing an international marketing team and developing a brand across multiple international markets.
• A track record of measurable growth in sales, brand awareness, customer acquisition, or market share.
• Strong expertise across brand strategy, digital marketing, content, social media, PR, events, partnerships, and trade marketing.
• An understanding of marketing restrictions in regulated industries and the ability to build effective campaigns within them.
• Strong analytical and financial skills, including budget ownership, ROI evaluation, and performance measurement.
• The ability to turn strategy into clear priorities and ensure consistent execution.
• Fluent English.

Benefits

• USD 4,000–5,000 per month
• Bonuses of up to $25,000 USD per year
• Fully remote work
• Ownership of the marketing function
• Direct access to company leadership
• International scope
• Creative autonomy
• Visible business impact