Product Marketing Manager

Role Overview

The Product Marketing Manager will lead product marketing for ASI’s portfolio of association and event technology solutions, connecting product strategy with market positioning, and ensuring product investments translate into customer understanding, adoption, and commercial results.

What You Will Do

Develop clear positioning, value propositions, buyer personas, and messaging architecture for ASI’s platforms, build a coherent portfolio narrative, own product go-to-market planning, and create competitive intelligence and win/loss feedback loops.

Why It Might Be a Fit

The ideal candidate is a commercially minded, hands-on B2B SaaS product marketing leader who can establish a scalable function while personally delivering high-quality positioning, competitive insight, sales enablement, and launch plans.

Requirements

• 8+ years of B2B SaaS product marketing experience
• Experience marketing multi-product portfolios, enterprise platforms, or solutions sold to multiple buyer personas
• Demonstrated ability to turn technical capabilities into differentiated business-value narratives
• Strong analytical skills in segmentation, competitive research, pricing and packaging, and win/loss analysis
• Exceptional executive communication, writing, storytelling, and cross-functional leadership skills
• Experience in association technology, nonprofit, membership, events, learning management, or vertical SaaS
• Experience building Product Marketing capability from an early stage
• Experience supporting partner ecosystems and cross-sell motions in a multi-product portfolio

Benefits

• Generous Paid Time Off
• Medical, Dental, and Vision Insurance
• Life and AD&D Insurance
• Flexible Spending Account
• Healthcare Savings Account
• Wellness Benefits
• 401k Retirement Plan with Discretionary Match
• Opportunities for Professional Growth and Development
• Volunteer Time Off
• Study Leave
• Employee Assistance Program
• Hybrid Remote Work

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