Demand Generation Manager

Role Overview

The Demand Generation Manager will be responsible for planning, executing, and optimizing targeted Account-Based Marketing (ABM) campaigns across owned channels, paid media, and events to drive pipeline and meet revenue-based goals. The role will require seamless collaboration across the region and Global Marketing teams. The ideal candidate is experienced in meeting revenue-based goals through 1:Many, 1:Few, and 1:1 ABM campaigns, collaborating closely with SDRs, Sales, and Event teams.

What You Will Do

The Demand Generation Manager will be responsible for multi-channel ABM, event-driven demand generation, targeting and segmentation, content and messaging, digital collaboration, campaign execution, global alignment, and analytics and optimization.

Why It Might Be a Fit

The ideal candidate is experienced in meeting revenue-based goals through 1:Many, 1:Few, and 1:1 ABM campaigns, collaborating closely with SDRs, Sales, and Event teams. The role requires a healthy balance between strategic thinking and hands-on execution, and the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment.

Requirements

• 3+ years of experience in a B2B demand generation or integrated marketing role
• 5+ years of experience in marketing or similar
• Proficiency with ABM and marketing automation tools
• Analytical mindset with experience using data to optimize campaigns
• Fluent spoken and written English and Swedish is required
• Willingness and ability to travel domestically and internationally 20%+

Benefits

• Competitive salary
• Equity
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa/relocation assistance
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays