Senior Product Marketing Manager, GTM Lead, Fashion & Fitness Marketing

Role Overview

This role is responsible for developing and leading the category marketing strategy for an assigned F2 business area, including Fashion, Sports & Outdoors, or Licensed Sports. The Go-to-Market Lead owns the category’s integrated marketing roadmap, including campaign calendaring, investment prioritization, and category contributions to Tier A tentpole moments.

What You Will Do

Develop the annual and quarterly marketing strategy for an assigned category, translating business goals into clear customer, campaign, and investment priorities. Establish the category’s marketing narrative, strategic pillars, target audiences, and role within the broader F2 Integrated Marketing portfolio.

Why It Might Be a Fit

This role requires experience using data and metrics to drive improvements, building, executing, and scaling cross-functional marketing programs, and presenting metrics and progress to senior leadership.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal to senior leadership
• Experience communicating results to stakeholders

Benefits

• Dental insurance
• Vision insurance
• Prescription insurance
• Basic Life & AD&D insurance
• Option for Supplemental life plans
• EAP
• Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave