Manager, Retention Marketing

Role Overview

Join the Audience & Media Strategy team at AMC Global Media to support retention-focused campaigns and drive growth through data analysis and experimentation.

What You Will Do

Design and run retention test-and-learn agendas, partner with data and analytics teams, and optimize save-at-cancel flows and win-back programs.

Why It Might Be a Fit

This role requires 4-6 years of experience in retention, lifecycle, CRM, or growth marketing, with proficiency in analyzing performance data and translating insights into actionable strategies.

Requirements

• 4–6 years of experience in retention, lifecycle, CRM, or growth marketing
• Proficiency in analyzing performance data and translating insights into actionable strategies
• Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality)
• SQL or BI tool proficiency preferred
• Experience driving retention through third-party distribution partners (e.g., Amazon Channels, Roku, MVPDs) strongly preferred
• Experience with retention-focused paid media, including audience activation and lift measurement, preferred
• Understanding of the marketing tech stack, including tools like Braze, mParticle, LiveRamp, marketing and product dashboards, etc.
• Comfortable managing multiple projects, process, budgets and stakeholders simultaneously
• Strong communicator with a team-first attitude and curiosity to test, learn, and iterate
• Strong attention to detail

Benefits

• Medical
• Dental
• Vision
• Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Paid Time Off
• Paid Parental Leave
• Adoption Services