Role Overview
As a Marketing Automation Specialist, you will work with the internal customers and marketing team to identify business needs and implement solutions. You will support the B2B marketing team with campaign tracking, reporting, and analysis of key metrics.
What You Will Do
Key responsibilities include cleaning, managing, and processing lead lists, ensuring data integrity, creating reports and dashboards, developing marketing campaigns, and implementing marketing automation solutions.
Why It Might Be a Fit
This role requires self-motivation, excellent communication skills, and the ability to thrive in a dynamic environment. You will take ownership of your space and be accountable for your work.
Requirements
- Bachelor’s degree
- 5+ years working in Salesforce and Pardot
- Pardot certification
- Knowledge of HTML
- Ability to build reports/dashboards, create, manage and update lead scoring, rating and notifications, folder structures, campaign naming, Einstein analytics
Benefits
- Major medical
- Vision and dental coverage
- Life insurance
- Employee Assistance Plan
- Flexible Spending Accounts
- 401(k) Matching Plan
- Tuition Reimbursement
- Profit sharing
To apply for this job please visit recruiting.ultipro.com.
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