Senior Product Marketing Manager – Business & Government

Role Overview

The Senior Product Marketing Manager, Business & Government owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets. This is a specialized market with distinct buyers, procurement dynamics, and compliance requirements.

What You Will Do

Define and drive the cross-functional GTM strategy for BizGov, own positioning and messaging, develop persona-specific messaging, establish and govern the BizGov positioning framework, and advise on how BizGov positioning integrates into Blackboard’s multi-product messaging architecture.

Why It Might Be a Fit

The right person for this role is intellectually curious about government and workforce learning markets, relentless about understanding the buyer and the regulations that govern them, and capable of translating technical product capabilities into plain-language value stories that resonate with a procurement officer, a training director, or a Chief Human Capital Officer alike.

Requirements

• 8+ years of B2B product marketing experience
• Proven track record of developing positioning and messaging frameworks for complex, multi-stakeholder markets
• Track record of building sales enablement programs that sales teams adopt and that measurably improve win rates
• Strong written communication skills
• Analytical mindset
• Ability to operate with a high degree of autonomy
• Demonstrated ability to influence with authority and advise senior cross-functional stakeholders
• Fluency in written and spoken English

Benefits

• Dental insurance
• Vision insurance
• 401(k) matching
• Paid holidays
• Paid time off