Growth Marketing Lead

Role Overview

The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists, and marketers work together as one team across every product and plan. Growth marketing sits within this unified Growth team, responsible for performance marketing, lifecycle, and SEO.

What You Will Do

Own and scale performance marketing efforts, define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

Why It Might Be a Fit

This role requires a leader who can drive experimentation and incrementality measurement, translate results into scalable playbooks, and partner closely with data science and other teams to achieve measurable impact.

Requirements

• 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
• Led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
• Driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
• Rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
• Communicate clearly in writing and can explain marketing performance to non-marketers and executives
• Technical background or ability to work effectively with engineering teams
• Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic’s mission

Benefits

• Dental insurance
• Vision insurance
• Generous vacation and parental leave
• Flexible working hours
• Optional equity donation matching
• Competitive compensation and benefits