Product Marketing

Role Overview

The role will be responsible for defining and driving the overall marketing strategy for the company’s product portfolio. The ideal candidate will have strong B2B product marketing experience, excellent analytical capabilities, hands-on experience with digital and offline marketing channels, and the ability to collaborate effectively with sales, product, agencies, vendors, and other internal stakeholders.

What You Will Do

Translate business objectives into measurable marketing strategies and actions, analyze marketing and sales data, track and interpret key marketing KPIs, lead-generation metrics, conversion rates, pipeline performance, and sales-funnel effectiveness.

Why It Might Be a Fit

The ideal candidate will have strong B2B product marketing experience, excellent analytical capabilities, hands-on experience with digital and offline marketing channels, and the ability to collaborate effectively with sales, product, agencies, vendors, and other internal stakeholders.

Requirements

• Strong B2B marketing experience
• Strong business acumen and ability to interpret sales and marketing data
• Advanced proficiency in Microsoft Excel
• Hands-on experience with CRM systems
• Experience with marketing dashboards and campaign performance reporting
• Experience executing integrated online and offline marketing campaigns
• Practical knowledge of LinkedIn, Email Marketing, WhatsApp Business, Google Ads, and SEA
• Understanding of B2B marketing frameworks, particularly 7Ps and ABM
• Strong analytical, communication, project management, and stakeholder-management skills
• Ability to manage multiple campaigns simultaneously and deliver within timelines
• Excellent written and verbal communication skills
• Bachelor’s degree in marketing, Business, or a related field
• MBA in Marketing/Business would be an advantage
• 8+ years of experience in marketing, preferably in a B2B environment
• Strong experience in B2B product marketing and/or marketing communications
• Proven understanding of B2B buying cycles and key decision-makers

Benefits

• Innovation & Excellence
• Culture of Trust & Ownership
• Learning & Development
• Global Exposure
• A Global Career
• Meaningful Impact