Apple TV Growth Lead, Acquisition Journeys

Role Overview

Join the Global Subscriber Acquisition team to drive growth and subscriber conversion for Apple TV, focusing on funnel optimization and end-to-end customer journey mapping.

What You Will Do

Obsess over every step of the acquisition funnel, collaborating with product, engineering, design, and data science teams to identify high-impact growth opportunities and execute conversion rate optimization initiatives.

Why It Might Be a Fit

The ideal candidate has 8+ years of product growth experience, 4+ years of DTC subscription growth experience, and expertise in A/B testing methodologies, experiment design, and conversion analytics.

Requirements

• 8+ years of product growth, conversion rate optimization, or related subscription growth experience
• 4+ years of DTC subscription growth experience, specifically focused on funnel optimization and user journeys
• Deep expertise in A/B testing methodologies, experiment design, and conversion analytics
• Ability to juggle many stakeholders, initiatives and deadlines simultaneously
• Experience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)